Are you ready to start your legaSEA? SEAOIL is looking for passionate talents to help make a difference in the lives of Filipinos and fuel their better future. Here's your chance to grow your career with the largest and leading independent fuel company in the country - join us as our next Digital Sales and Performance Marketing Officer - Bauang, La Union! 

Job Summary

We are looking for a highly analytical and results-driven Digital Sales & Performance Marketing Trainee to support the digital sales growth of our BYD dealership network.

This role is ideal for someone with an interest in both digital marketing and automotive sales. The successful candidate will be responsible for planning, implementing, monitoring, and optimizing Meta (Facebook & Instagram) advertising campaigns to generate quality leads that convert into test drives, financing applications, reservations, and vehicle releases.

This is not a traditional social media role. The focus is on lead generation, data analysis, and sales conversion.

Key Responsibilities

Digital Advertising

• Plan, create, and optimize Meta (Facebook & Instagram) advertising campaigns.

• Manage advertising campaigns for dealership Facebook pages and Sales Consultant pages.

• Develop campaigns focused on lead generation, financing, trade-ins, fleet sales, and test drives.

• Monitor daily ad performance and optimize campaigns based on results.

Lead Generation & Sales Support

• Generate quality sales leads through digital marketing.

• Work closely with Sales Consultants and Branch Managers to improve lead conversion.

• Support campaigns that increase financing applications, reservations, and vehicle releases.

• Assist in creating digital marketing initiatives aligned with monthly sales targets.

Campaign Analysis & Reporting

• Analyze campaign performance and recommend improvements.

• Monitor key metrics such as:

  • Cost per Lead

  • Qualified Leads

  • Test Drive Conversion

  • Reservation Conversion

  • Cost per Reservation

  • Cost per Sale

• Prepare weekly and monthly performance reports.

• Conduct A/B testing on creatives, audiences, messaging, and campaign objectives.

Content & Marketing Support

• Coordinate with the marketing team in developing digital creatives and advertisements.

• Recommend content ideas based on campaign performance and customer engagement.

• Ensure branding consistency across all digital platforms.

CRM & Customer Journey

• Analyze where leads drop off in the sales funnel.

• Recommend improvements to increase conversion rates.

• Work with the sales team to improve follow-up processes and response times.

What will YOU need?

• Bachelor’s Degree in Marketing, Business Management, Communications, Information Technology, or a related field.

• Fresh graduates with strong internship experience are encouraged to apply.

• 1–2 years of experience in digital marketing, automotive sales, or performance marketing is an advantage.

• Background or strong interest in the automotive industry is preferred.

• Knowledge of Meta Ads Manager and Business Suite is an advantage.

• Familiarity with Canva, CapCut, Excel, or Google Sheets.

• Strong analytical and problem-solving skills.

• Excellent communication and teamwork skills.

• Willing to learn and continuously improve through data and testing.

• Willing to travel occasionally to different dealership branches when needed

• Basic knowledge of Facebook and Instagram advertising.

• Understanding of lead generation and digital sales funnels.

• Ability to interpret campaign data and recommend actionable improvements.

• Organized, detail-oriented, and comfortable working with numbers.

• Creative mindset with a passion for continuous testing and optimization.